Public Relations in a Global World : Culturally Centering Theory and Praxis
Good communication is critical to the success of organisations. It is more critical in the transnational corporate sphere as global accountability becomes a reality.
Recognising community engagement as a corporate resource can lead to understanding of power models in organisations. This paper seeks to centre communication, through a variety of cultural methods, for those communities that have been dispossessed in the contemporary globalisation processes.
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ISSN - 1839-8227