Public Relations in a Global World : Culturally Centering Theory and Praxis

Mohan Jyoti Dutta


Good communication is critical to the success of organisations. It is more critical in the transnational corporate sphere as global accountability becomes a reality.

Recognising community engagement as a corporate resource can lead to understanding of power models in organisations. This paper seeks to centre communication, through a variety of cultural methods, for those communities that have been dispossessed in the contemporary globalisation processes.


community engagement; culture - centred communication; transnational capital/corporations

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Deakin University

ISSN - 1839-8227