Public Relations in a Global World : Culturally Centering Theory and Praxis

Mohan Jyoti Dutta

Abstract


Good communication is critical to the success of organisations. It is more critical in the transnational corporate sphere as global accountability becomes a reality.

Recognising community engagement as a corporate resource can lead to understanding of power models in organisations. This paper seeks to centre communication, through a variety of cultural methods, for those communities that have been dispossessed in the contemporary globalisation processes.


Keywords


community engagement; culture - centred communication; transnational capital/corporations

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Deakin University

ISSN - 1839-8227