Towards a Framework for the Practice of Climate Change Communication in Australia

Emsie Arnoldi, Hilary Miller

Abstract


Climate change represents one of the most complex communication challenges for governments in advanced neoliberal democracies like Australia: to increase social capital and generate mass public support for the economic and lifestyle changes that will be required to make climate change policy effective. Drawing on an examination of secondary data on current theories used to underpin climate change communication and cross-analysis of theory and a case study from

Australia, the researchers develop four pre-theoretical principles for the practice of climate change communication in Australia. Future research could build upon these pre-theoretical principles to better understand the complexities and challenges involved in climate change communication


Keywords


climate change communication; case study research; climate change policy; public relations campaign

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Deakin University

ISSN - 1839-8227