Public Relations and the Making of Modern Britain – Stephen Tallents and the Birth of a Progressive Media Profession (2012)

Mark Sheehan

Abstract


Scott Anthony (2012) Public Relations and the Making of Modern Britain – Stephen Tallents and the Birth of a Progressive Media Profession. Manchester University Press, ISBN 9780719090042

This book argues that Tallents and others developed a unique British version of public relations – or as Tallents referred to his expertise: projection, salesmanship, publicity, intelligence and propaganda.


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Deakin University

ISSN - 1839-8227