Auto-economics: the Tata Nano

Jeevan William Almeida, Sandeep Jony, Nikhil Chandran,, Keerthi Purushotham, Ashish Gupta

Abstract


The Nano has made news worldwide since its unveiling in January of 2008. This car is a milestone in the history of automobile manufacturing. As economists, we have found the Nano extremely interesting as it is expected to have far reaching effects not only in the automobile industry, but also spark the aspirations of millions of people for owning a car that were deprived of this pleasure prior to the launch of Nano.

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DOI: http://dx.doi.org/10.21153/dpibe2010vol3no1art190

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