Tata as a Product of Globality.

Miscene Crilley, Sara Gillingham, Salmah Lawrence, Ivica Orsolic


“Today we look forward and see a new era emerging. We call it globality, a different kind of environment, in which business flows in every direction....Ratan Tata, chairman of India’s largest conglomerate, the Tata Group, is unquestionably one of the “everyone” who will be players in the world of globality.” – from Globality: competing with everyone from everywhere for everything , H. Sirkin, J. Hererling & A. Bhattacharya, BCG 2008. The question raised by Ratan Tata’s comment is whether or not the world is entering a new and distinctive third phase of globalisation, an era Sirkin et. al. call ‘globality’. (With this premise) we seek to determine whether recent activities within the Tata Group itself represent a microcosm of these new developments . Globality is epitomised by a truly global economy an economy where firms operate independently of national boundaries, political objectives and domestic economic constraints (Bairoch and Kozul-Wright, 1996).

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DOI: https://doi.org/10.21153/dpibe2009vol2no2art196


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