‘Biting the hand that feeds’: Consumerism, Ideology and Recent Animated Film for Children

Authors

  • Jillian Hinkins Deakin University, Australia

DOI:

https://doi.org/10.21153/pecl2007vol17no1art1205

Keywords:

Over the Hedge, animated films, child consumers, advertising

Abstract

It is the intention of this paper to explore the impact of consumerism on recent children's animated film, with a particular emphasis on some of the ways in which the medium is constructed in order to sell itself, and the effect that ideologies of consumption can be seen as having on the ideologies both embedded in and overtly conveyed through filmic texts in general and including a close analysis of Dreamworks' 2006 animated film Over the Hedge.

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Author Biography

  • Jillian Hinkins, Deakin University, Australia

    Jill Hinkins gained her BA and Dip Ed at Monash University. She completed her MA (Writing and Literature) in 2006 at Deakin University and has a particular interest in ideology and children's film animation.

     

References

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Published

2007-05-01

Issue

Section

Articles

How to Cite

“‘Biting the hand that feeds’: Consumerism, Ideology and Recent Animated Film for Children” (2007) Papers: Explorations into Children’s Literature, 17(1), pp. 43–50. doi:10.21153/pecl2007vol17no1art1205.

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