Here We Go Again: Cyclical Fandom, Persona and Identity

Kate Ngai

doi:10.21153/psj2024vol10no2art2065

Authors

Kate Ngai Glasgow Caledonian University https://orcid.org/0000-0002-5962-8594

DOI:

https://doi.org/10.21153/psj2024vol10no2art2065

Abstract

In 2005, Matt Hills posed the question 'What does it mean to be a fan?' introducing the concept of the 'cyclical fan' – and individual who masters something new, then moves to another fan object. As technological advancements, such as streaming services, continue to reshape television, research on television viewing culture must adapt accordingly. This article examines how individuals engage with scripted television programmes, focusing on fan behaviours associated with their fan objects. It explores the habits of long-term, cyclical, and moderate fans, analysing their identity formation and behaviour intensity. The study proposes a shift from the concept of 'cyclical fan' to the more encompassing 'cyclical fan behaviours'. Through surveys and focus groups, this research bridges fan studies and persona studies by examining television viewing habits and fan behaviours within the framework of persona studies. Key findings include the impact evolving technology has on cyclical fan behaviours and the dichotomy of fan identification. This interdisciplinary approach offers new insights into both cyclical and persona studies contributing to our understanding of contemporary fan practices in the evolving media landscape.

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Author Biography

Kate Ngai, Glasgow Caledonian University

Dr Kate Kinsel Ngai is a lecturer and programme leader for the in Media and Communications degree at Glasgow Caledonian University. Her research interests in are in fan studies, media engagement, and the intersections of gender and race in popular culture. Her current research explores the intersectionality of race and gender within the culture of country music, as well as the rise of country music in the UK. Kate’s doctoral research examines both moderate and cyclical fan behaviour, as well as individual television viewing habits. Her research interests also include fan culture, nostalgia television, and media engagement.

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