User Personas and Social Media Profiles

Aaron Humphrey

Abstract


In the world of User Experience Design, a persona isn't something that belongs to a person. Instead, personas are created by designers to act as "fictitious, specific and concrete representations of target users" (Pruitt & Adlin 2010, p. 5).

Keywords


User experience design; social media; online profiles; representation

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DOI: https://doi.org/10.21153/ps2017vol3no2art708

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