Situating Emotion In Digital Culture:

Sentiment, affect and online persona

Authors

DOI:

https://doi.org/10.21153/psj2023vol9no1art1877

Keywords:

Emotion, Digital Culture, facial recognition, User Experience, Affect, Atmosphere, Sentiment, Digital Sentiment, Digital Curation, Neuroscience, Emotional Intelligence (EI), Artificial Intelligence (AI), Digital Emotional Contagion, Mood Synchrony

Abstract

This introduction to this issue works to map how emotion is situated in contemporary digital culture. It is derived from an international online symposium led by the authors and including leading scholars in this area of study and investigation from more than 5 countries in November 2021. The article works to identify and summarise the material generated by each of the scholars and further links it to the complex domain of persona and digital persona. It specifically explores six distinct topics of digital identity and expression in its intersection with sentiment and affect: 1. Facial Recognition and Expression; 2. Emotion and Technological Interface; 3. Emotional Intelligence in Digital Culture; 4. New Forms of Digital Sensitivity in Social Media and Online Platform Activity; 5. Emotion, Performative Presentation and Curation: Emoji, Hashtags, and Memes; and 6. Digital Mood Synchrony and Digital Contagion. The conclusion then summarises the direction of the Symposium and how it intersects with the articles that are part of this special issue.

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Author Biography

David Marshall

P David Marshall holds a professorship and personal chair in New Media, Communication and Cultural Studies at Deakin University.  He is the author of many books including Celebrity and Power (2014),Celebrity Persona Pandemic (2016), Persona Studies (2019), Advertising and Promotional Culture: Case Histories (2018), Web Theory (2003), New Media Cultures (2004), Fame Games (2000), and editor or co-editor of  Contemporary Publics (2016),  A Companion to Celebrity (2015), and The Celebrity Culture Reader (2006) along with many articles and book chapters that explore persona, fame, popular culture and online and new media. He is one of the founding editors of the journal Persona Studies. He was also the founder of M/C: Media and Culture  an online journal started in 1998. He regularly provides expert commentary on public persona, persona studies, celebrity and online culture. 

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Published

2023-12-19

How to Cite

Marshall, D., & Umback, J. . (2023). Situating Emotion In Digital Culture:: Sentiment, affect and online persona. Persona Studies, 9(1), 1–16. https://doi.org/10.21153/psj2023vol9no1art1877