Understanding Memetic Media and Collective Identity Through Streamer Persona on Twitch.tv

Authors

DOI:

https://doi.org/10.21153/psj2020vol6no2art966

Keywords:

livestreaming, persona, mimetic media, collective identity, performance, video games

Abstract

Video game livestreamers on the leading platform Twitch.tv present a carefully curated version of themselves - negotiated in part via interactions with their viewers - resulting in collectively performed personas centred around individual streamers. These collective personas emerge from a combination of live performance, platform features including streamer-specific emoticons and audiovisual overlays, the games that streamers play, and how they play them. In this paper, I interrogate how these elements culminate in a feedback loop between individual streamers and non-streamer participants, specifically how platform features mediate and facilitate interactions between users. I also examine streaming persona as both a product and expression of this dynamic and the subsequent emergence of streamer-based social arrangement and collective value systems. I do this with particular attention to how memes operate uniquely within the livestreaming mode.

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Author Biography

Nathan J Jackson, University of New South Wales, Australia

PhD Candidate, School of the Arts and Media

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Published

2021-03-16

How to Cite

Jackson, N. J. (2021). Understanding Memetic Media and Collective Identity Through Streamer Persona on Twitch.tv. Persona Studies, 6(2), 69–87. https://doi.org/10.21153/psj2020vol6no2art966

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Section

Themed Articles