Political Persona 2016 - An Introduction
It seems politics invades everything. We can rarely think of any activity, any building, any human-to-human interaction and not see some political dimension infiltrating and shaping it. And this very interpretation, in its language of invasion and infiltration, implies that politics’ ubiquity is not necessarily a wanted accomplice in our human world. Nonetheless, its presence is expected, its strategic intentions acknowledged and negotiated.
What is interesting is that persona—at least as it has been explored and defined in Persona Studies so far—always has a political dimension. It has been identified as a strategic identity, a form of negotiation of the individual in their foray into a collective world of the social (Marshall and Barbour). Persona is a fabricated reconstruction of the individual that is used to play a role that both helps the individual navigate their presence and interactions with others and helps the collective to position the role of the individual in the social. Persona is imbued with politics at its core.
In this issue of Persona Studies, we explore political persona, a characterisation roiled in redundancy if our definitions above are adopted. The essays gathered in this collection debate these definitional affinities, and augment and nuance many other dimensions that help delineate what constitutes political persona. In this introductory essay, we will use the collected work on political persona that is developed in this issue to better define political persona. But before we evaluate and identify the intersections of our contributors’ work, we want to begin our exploration with what makes political persona constitutively different today than in the past. Can we identify through some of the most prominent political personas—Donald Trump, Hillary Clinton, and Bernie Sanders in the United States’ 2016 Presidential campaign, for example—and through a study of a major political event—Brexit in 2016 in the U.K.—whether something has shifted and changed in these cultures?
Airrieta-Kenna, Ruairi. “These are the Only 6 Newspapers in the Country to Endorse Donald Trump.” Politico Magazine. Web. 7 November 2016.
Andrejevic, Mark. “The Jouissance of Trump.” Television & New Media 17.7 (2016): 651–655. Web.
Bell, David, et al. Cyberculture: The Key Concepts. New York: Routledge, 2004. Print.
Benkler, Yochai. The Wealth of Networks: How Social Production Transforms Markets and Freedom. New Haven: Yale University Press, 2006. Print.
Blood, Rebecca. The Weblog Handbook: Practical Advice on Creating and Maintaining Your Blog. Cambridge: Perseus Publishing, 2002. Print.
Braudy, Leo. The Frenzy of Renown: Fame and Its History. 1st Vintage Books ed. New York: Vintage Books, 1997. Print.
Brock, David. The Seduction of Hillary Rodham. New York: Free Press Paperbacks, 1996. Print.
Cairncross, Frances. The Death of Distance: How the Communications Revolution Will Change Our Lives. Boston: Harvard Business School Press, 1997. Print.
Callon, Michel and Bruno Latour. “Unscrewing the Big Leviathan: how actor macro-structure reality and how sociologists help them do so.” Ed. K. Knorr-Cetina and Aaron V. Cicourel. Advances in Social Theory and Methodology: Toward an Integration of Micro- and Macro-Sociologies. Boston: Routledge. 207-303. 1981. Print.
Clinton, Hillary Rodham. Hard Choices. New York: Simon & Schuster, 2014. Print.
---. Living History. New York: Scribner, 2004. Print.
Corner, John. "Mediated Persona and Political Persona." European Journal of Cultural Studies 3.3 (2000): 386-402. Print.
Crogan, Patrick, and Samuel Kinsley. “Paying Attention: Towards A Critique of the Attention Economy.” Culture Machine 13 (2012): 1–29. Print.
Dobek-Ostrowska, Boguslawa and Jan Garlicki. Political Communication In The Era Of New Technologies. Frankfurt: Peter Lang, 2013. Web. 20 Oct. 2016.
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Evans, Jessica. “‘As If’ Intimacy? Mediated Persona, Politics and Gender.” Emotions: New Psychosocial Perspectives. Ed. Shelley Day Sclater et al. Basingstoke and New York: Palgrave Macmillan, 2009. 72-84. Print.
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Garzia, Diego. “The personalization of politics in Western democracies: Causes and consequences on leader–follower relationships.” The Leadership Quarterly 22 (2011): 697-709. Print.
Hacker, Kenneth L., et al. “Components of Candidate Images: Statistical Analysis of the Issue‐Persona Dichotomy in the Presidential Campaign of 1996.” Communication Monographs 67.3 (2000): 227-38. Print.
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Latour, Bruno. Reassembling the Social: An Introduction to Actor-Network Theory. Oxford: Oxford University Press, 2005. Print.
Lebow, David. “Caro's Lives: Comparative Biography As Political Theory.” Review Of Politics 77.1 (2015): 99-127. Web. 20 Oct. 2016.
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McAllister, Ian. “The personalization of politics.” Ed. Russell J. Dalton and Hans-Dieter Klingemann. Oxford handbook of political behavior. Oxford: Oxford University Press, 2007. Print.
Margetts, Helen. “Brexit, voting, and political turbulence”. Web. 18 August 2016.
Margetts, Helen, et al. Political Turbulence: How Social Media Shape Collective Action. Princeton: Princeton University Press, 2015. Print.
Marmor-Lavie, Galit and Gabriel Weimann. “Intimacy Appeals in Israeli Televised Political Advertising.” Political Communication 25.3 (2008): 249–268. Web.
Marshall, P. David. Celebrity and Power: Fame in Contemporary Culture, 2nd Edition. Minneapolis: University of Minnesota Press, 2014. Print.
---. Celebrity Persona Pandemic. Minneapolis: University of Minnesota Press, 2016. Print.
---. "Persona Studies: Mapping the Proliferation of the Public Self." Journalism 15.2 (2014): 153-70. Print.
---. "The Promotion and Presentation of the Self: Celebrity as Marker of Presentational Media." Celebrity Studies 1.1 (2010): 35-48. Print.
Marshall, P David and Kim Barbour. “Making Intellectual Room for Persona Studies: a New Consciousness and a Shifted Perspective.” Persona Studies 1.1 (2015): 1-12.
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Nielsen, Jakob. "The End of Legacy Media (Newspapers, Magazines, Books, Tv Networks)." NN/g Nielsen Norman Group, 1998. Web. 23 August 2016.
Pels, Dick and John Corner. Media and the Restyling of Politics: Consumerism, Celebrity and Cynicism. London: SAGE, 2003. Print.
Poguntke, Thomas and Paul Webb. The Presidentialization of Politics: A Comparative Study of Modern Democracies. Oxford: Oxford University Press, 2005. Print.
Scammell, Margaret. "Politics and Image: The Conceptual Value of Branding." Journal of Political Marketing 14.1-2 (2015): 7-18. Print.
Senft, Teresa M. "Microcelebrity and the Branded Self." A Companion to New Media Dynamics. Eds. Axel Bruns, Jean Burgess and John Hartley. Chichester andMalden: John Wiley & Sons, 2013. 346-54. Print.
Scott, Patrick. “US Election 2016: Voter Turnout fell to 58 per cent this year, estimates show.” The Telegraph. Web.
Sigelman, Lee. "The Presentation of Self in Presidential Life: Onstage and Backstage with Johnson and Nixon." Political Communication 18.1 (2001): 1-22. Print.
Speed, Richard, Patrick Butler, and Neil Collins. "Human Branding in Political Marketing: Applying Contemporary Branding Thought to Political Parties and Their Leaders." Journal of Political Marketing 14.1-2 (2015): 129-51. Print
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Tsaliki, Liza, Christos A Frangonikolopoulos, and Asteris Huliaras, eds. Transnational Celebrity Activism in Global Politics: Changing the World? Bristol and Chicago: Intellect Books, 2011. Print.
van Dijck, José. The Culture of Connectivity a Critical History of Social Media. New York: Oxford University Press, 2013. Print.
van Zoonen, Liesbet. "The Personal, the Political and the Popular: A Woman's Guide to Celebrity Politics." European Journal of Cultural Studies 9.3 (2006): 287-301. Print.
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Weisman, Aly. “Donald Trump’s forgotten but incredible TV and movie cameos from the 90s.” Business Insider Australia. Web. 29 August 2015.
Wheeler, Mark. Celebrity Politics: Image and Identity in Contemporary Political Communications. Cambridge: Polity, 2013. Print.
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