Anthony Arrowroot and Nutty Nutella: Advertising in Children’s Literature
DOI:
https://doi.org/10.21153/pecl2012vol22no1art1131Keywords:
advertising, children's literature, Anthony Arrowroot, Nutty Nutella, Children’s Literature Collection at the State Library of VictoriaAbstract
Merchandising, product placement and advertising in children’s literature can be seen as distasteful, due to the obvious manipulation of the audience, who are likely to be too young to be able to critically assess their reading material. I suggest that marketing of products for adults and children through narratives for children addresses a dual readership with varying degrees of success. This article examines a selection of advertising material found in the Children’s Literature Collection at the State Library of Victoria, including works by well known artists such as Ida Rentoul Outhwaite, companies such as Arnott’s, and instructive or educational works such as safety booklets and encyclopedias.
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References
Arnott’s Ltd. [194-] The Amazing Adventures of Anthony Arrowroot. Homebush, Marchant & Co.
Arthur Yates & Co. [194-] The Garden Year with Mr. Bear, Sydney, Arthur Yates & Co.
British Imperial Oil Company (192-) The Fairy Story That Came True. Melbourne, Anderson, Gowan.
Calvert, W. (1871) The Young Australian’s Alphabet. Melbourne, William Calvert.
Hann, M. (195-) The Adventures of Charlie Cheesecake. Adelaide, Child Safety Production.
Hann, M. (196-) The Return of Charlie Cheesecake. Adelaide, Griffin Press.
Hood, R. [1995?] Bad-Boy Bunyip Goes Nuts. Sydney, Ferrero.
J. Kitchen & Sons [192-] Cinderella’s Dream, and What it Taught Her. Melbourne, Farrow Falcon Press.
James Steadman-Henderson’s Sweets Ltd. [192-] Minties Magic Drawing Book. Sydney, James Steadman-Henderson’s Sweets Ltd.
Lees, S. & MacIntyre, P. (1993), The Oxford Companion to Australian Children’s Literature. Melbourne, OUP.
Lindsay, L. [1916] The Adventures of “Chunder Loo.” [Sydney], Blyth & Platt.
Martin, G. [1923?] The Sentry and the Shell Fairy. Melbourne, Keating-Wood.
Muir, M. (1998) Sheila Hawkins. Kensington Gardens, M. Muir.
Muir, M. & Holden R. (1985) The Fairy World of Ida Rentoul Outhwaite. Seaforth, Craftsman House.
O’Conor, J. (2009) Bottersnikes and Other Lost Things. Carlton, Miegunyah Press.
O’Harris, P. [1923?] The O.K. Fairy Book. Sydney, Weston Co.
Sanitarium Health Food Company. [1948?] Australia Yesterday and Today. [Australia], Sanitarium Health Food Company.
Sanitarium Health Food Company. [195-] The Story of the Pacific. Petersham, Sanitarium Health Food Company.
Sanitarium Health Food Company. [196-] Australian Bird Life. Summer Hill, Sanitarium Health Food Company.
The Shell Company [1930?] Jean and the Shell Fairy. Australia, The Shell Company.
Thompson W. [198-] Rocketing Me to Planet Inanimatom. Port Melbourne, Kraft Foods.
Wilson, L. & McAllan, M. (1989) Sally Jenkins at the Police Academy, Melbourne, Nelson.
