How discipline shapes the meaning of value creation in higher education; implications for enterprise, entrepreneurship and employability.




Employability; enterprise; entrepreneurship; enterprise education; value creation


This paper sets out the importance of teaching contextualized understandings of value within different disciplinary contexts in order to enhance employability and to foster greater levels of engagement with enterprise and entrepreneurship education.

Key research has recognised the broader benefits of enterprise and entrepreneurship education, including that of developing graduate employability. Yet enterprise and entrepreneurship may not feel comfortable or relevant to students (EEUK, 2012; Henry, 2013). It has been identified that students can better relate to enterprise and entrepreneurship when it is contextualised in professions, sectors and communities of practice, moving away from a focus on venture creation and start up (Gibb, 2005). We argue that taking an approach which is explicitly based on value creation is a crucial driver of student engagement with enterprise and entrepreneurship education. This needs to be based in students’ individual values, embedded in their disciplines, and related to the communities of practice which as graduates they will go on to be part of. When grounded in the creation of value at an individual, disciplinary, and societal level, enterprise and entrepreneurship education can appeal to a wider constituency of students. In this paper, we discuss how value creation is understood in three diverse academic disciplines, Business, Biomedical Science and Music. Building on key research and drawing on our extensive practice as educators, we argue that explicitly foregrounding understandings of value within our different disciplinary contexts and developing appropriately contextualized, experiential forms of value creation-based pedagogy, is key to student engagement and enhances graduate employability.


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Author Biographies

  • Dr Lucy Hatt, Newcastle University

    Senior Lecturer, Newcastle University Business School

    Dr Lucy Hatt leads modules on Innovation, Change and Enterprise at NUBS and researches enterprise and entrepreneurship, including threshold concepts in entrepreneurial thinking.

  • Dr Jane Nolan, Newcastle University

    Senior Lecturer in Music Enterprise, International Centre for Music Studies, School of Arts and Culture

    Dr Jane Nolan leads modules relating to Music and the Creative Industries. She researches employability, and entrepreneurship in Music and the wider Creative and Cultural Industries.

  • Dr Carys Watts, Newcastle University

    Dr Carys Watts, Senior Lecturer in Enterprise, School of Biomedical, Nutritional and Sport Sciences, Newcastle University

    Dr Carys Watts leads modules relating to enterprise and problem-solving in the Biosciences. She researches enterprise pivot points and global and cultural influences on career choices.


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How to Cite

How discipline shapes the meaning of value creation in higher education; implications for enterprise, entrepreneurship and employability. (2024). Journal of Teaching and Learning for Graduate Employability, 15(1), 1-20.